Pay-Per-Click Management

From Wiki

Paid Per Click campaign and How it Works Intermakers PPC department monitors the results of your overall keyword campaign and adjusts the bids in near real-time to drive the campaign towards the goals you specify, such as Cost Per Acquisition (CPA) or Return on Ad Spend (ROAS). When you have specified a metric and a target value, Intermakers will: • Measures the current value of the metric • Automatically adjusts your bids up or down to get closer to the targeted market Intermakers PPC program has the ability to accept bid recommendations, and to specify maximum and minimum bid limits, for greater control over your campaign outcomes. Targets and Constraints The advertiser configures Search Optimizer by setting performance targets and constraints. • Maximum / Minimum Bid Constraints • Maximum / Minimum Position Constraints • Target CPA, ROAS or Constraints Only