Search Engine Optimization
11 Website Elements That Attract Visitors
Below is a list of components detailing how to make a
website attractive. We will discuss the mandatory parts of a site, and the
components which would be a nice addition.
1. Make sure you state the purpose of the site up
front so people can clearly see what the site is about, most sites these
days don't do this. If a vistitor can't find what their looking for within
the first 10 seconds of being on the site, they're usually gone.
2. Give visitors a way to find what their looking for
right away. This can be simply done by adding a search tool, make sure this
stands off the page too. Many people that come to your site, already know
what they want, and just want to go directly to that product.
3. Photos can be a very important aspect of any site,
this helps to keep the visitors attention and lets them view your site
longer and more thoroughly. However, make sure to only use a few photos per
page, too many photos can hurt the page download time, which will detract
users on slower connections.
4. Use some sort of traffic anylizer tool to keep
track of all of your visitors information so you can know how to target your
marketing campaigns, and other promotional material. This also helps if you
use a pay-per-click campaign so you know where to place your assets.
5. Place items on your site that keeps vistitors
interested. This can be anything from audio, video, or flash animations.
Make sure you compress any extra media on your site to keep the file size
down.
6. Write articles and press releases on your site to
help promote outside traffic, link exchange is also a very useful method to
promote traffic.
7. Use different forms of interactive media such as
forms, guest books, flash applications, etc....
8. If you use a shopping cart make sure everything is
fluid. When a vistitor goes through your cart and purchases something, or
fills out a contact form, make sure to setup a thank you page.
9. Make sure any offers you have on your site have a
purpose, and can be useful to the customer, it's pointless to place
disoriented material on your site.
10. Develop a clear path for a new user to follow on
their first visit, this way you can grab their attention and bring them into
the rest of your site.
11. Develop a news letter that is consitent with the
80/20 rule, 80% useful material, 20% marketing, this way you'll generate
more traffic instead of just trying to link people to your site.
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