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Guide for getting high Search Engine Ranking
Today Search Engines have complete control over where
users go on the web. There are many varieties of search engines, however, no
matter whether their generic or specialized users always get directed toward
relevant websites in the fastest, most efficient manner.
It's become more and more prominent for web
developers to concentrate more on search engines and user traffic. In order
to improve rankings on search engines you have to have a strong knowledge of
how they work.
How Search Engines Work:
Search engines gather their listings by either having a web developer submit
the sites, or by using what's called a web crawler. A web crawler is a
software robot that goes through the web and takes snap shots of site, then
index's them into their directory. Search engines which are indexed manually
are of course far harder to manipulate, however, these engines are being
replaced by the spider-indexed search eninges (google, yahoo, msn, alta
vista, etc.). How your page is indexed depends on which methods the web
developer used, it's very important to have text links, and paragraphs of
content related toward your site on the first page.
Keywords are just as important as your text links and contented related
paragraphs, these keywords decide how your site is indexed on the search
engines. Each time a spyder comes by your site it detemines the keywords
people will search for by how many times it comes across certain words
related to your site. The words that appear most often are more significant
to the search engine therefore it's placed higher in the listings. It's very
important to know the keywords on your site and understand which phrases and
keywords users will search for so you can judge which words to use. A very
useful way to find the right keywords and phrases for your site is to use
keyword research software, these programs will take your most popular
keyword, or whatever word you enter and give you a large selection of
related keywords and tell you how often that words used to give you an idea
of your competition.
It's a very good idea to have a keyword every 12
words of text on each page. By doing this your making your keywords higher
ranking on the search engines. The Meta tags each page is also very
important to pay attention to because many search engines use those keywords
instead to do the indexing, these include the "Title" and "Description"
tags. It's also a good idea to have a seperate title tag for each page, ex.
youcompany: About, yourcompany: Services, etc....
Graphics can help keep visitors wihin your site, however, they can also
create a reverse effect, if you have too many graphics visitors won't want
to wait around for it too load, so to make sure this doesn't become a
problem use graphics only where they're required, most sites have a graphic
where it could be a bgcolor, make sure you keep design with standards in
mind when develping a web page. If you use flash make sure you have an
alternative link for an html spider friendly version.
Site submission is a very important part of aspect of page rank. You can
either manually submit you site, or use a program to automatically submit
you site to hundreds of search engines, if you manually submit your site you
know your getting the rank, automatic submission is never a guarantee and
could possibly cause the search engines to consider your site as spam, so to
stay safe always try to manually sumbit your site. When you do this make
sure to submit each page on your site, this may be time consuming but it
will help your page rank in the end.
Having other sites link back to yours will bring your
position up on search engines. You can do this by either requesting a link
on their site, or having a link exchange with the other site. You must make
sure the sites your having link back to yours is in some way related to your
site, for instance if it's a design studio, have other design studios and
design portals link back to your site. If the sites linking back aren't in
any way related to yours this won't help.
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