Known for being the Leader in
"Pay Per Click" (PPC).Owned by Yahoo, Overture advertisers
reach over 80% of Internet users.
1) Precision Match is where
Overture began, known as GoTo.com. The original "bid for keyword"
search engine, it's still a core utility for Overture users. You
are only charged for your keywords/phrases when someone clicks on
your advertisement.
Overture has affiliations with Yahoo, MSN,
Altavista, Infospace and others. When you bid into the top 3 postions
you also get exposure and sponsorship on the search engines above.
For more, see... http://www.content.overture.com/d/USm/ays/index.jhtml
2) Content Match Unlike "Precision Match,"
where your listing appears on search results pages, "Content
Match" advertises your listings alongside product reviews,
articles, etc. These listings currently appear on many of Yahoo's
content areas (Finance & Shopping, Entertainment), content areas
on msn (Money & Tech & Gadgets), and other online destinations.
Your listing only appears on pages relevent
to your content, for example, if you have a makeup company it will
appear under a cosmetics article or something similar. You can set
your bids for Content Match separately from those on Precision Match,
which gives you tracking results which shows the top conversion
rates.
If you use "Precision Match," Content
Match can be turned off or on from the control panel. For more on
this, see... http://www.content.overture.com/d/USm/ays/ays_cm.jhtml
3) Local Match, in order to target customers in
a certain geographic area you'll want to explore the "Local
Match" option. This is great for small local companies with
a specific targeted audience. This offers a minimum bid of only
10 cents per bid. You can use this service if you don't have a website,
Overture will setup a landing page for users of this service called
a "Locator Page," this displays a map, a link to your
site and store hours. These listings will appear on CitySearch,
AltaVista, Yahoo, AllTheWeb and more. For more on Local Search,
see http://www.content.overture.com/d/USm/ays/lm.jhtml
4) Marketing Console will
help to measure all online marketing campaigns so you always know
which keywords your getting the your money's worth out of. Use this
to track Pay Per Click Bids, email ads, banner ads, affiliate program
and more. The Marketing Console will also provide you with how well
your website is converting leads to actual sales. This requires
pasting some JavaScript code onto your pages.
Depending on which package you choose, pricing
starts at $149.00 a month. For more on Marketing Console, see: http://www.content.overture.com/d/USm/ays/mc.jhtml
5) Site Match, is a component
of the Yahoo's Search Content Acquisition Program. When you submit
to "Site Match," you'll verify your pages are reviewed
and included in Yahoo, AltaVista, AllTheWeb, and others. However,
your site will not be shown under "sponsored listings,"
instead they will appear in the main body of the search results
pages. This requires paying an annual fee for the inclusion, this
is $49.00 for the first URL and a cost per click for each click
thru of $.15 to $.30 depending on the chosen category. View this
page for more: http://www.content.overture.com/d/USm/ays/sm.jhtml
6) Conversion Counter, this
is a free tracking too which tracks the number of conversions on
your overture campaign. This conversion happens each time someone
enters your site then performs an action, such as buying a product.
If you'd like to use the "Conversion Counter,"
you have to sign up for it in Overture's Control Panel, then copy
some HTML code onto one page of your site (generally the sales confirmation
page).
7) Merchant Solutions, Because
Yahoo owns Overture, you'll find a large variety of tools for small
business owners, such as:
A) Shopping Carts
B) Web Hosting and Email Accounts
C) Domain Name Registrations
For more information, see: http://www.content.overture.com/d/USm/ays/yms.jhtml
Overture has come a long way from offering
Pay Per Click Solutions. Utilizing their variety of tools, you can
increase your website exposure and give your company more sales. |
